We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right.
Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.
Activations - Some Suggestions Read this article on linkedin the other day, and thought we would share it, as using merchandise and apparel to leverage sponosorships at activations is becoming a bigger part of our business at Withers & Co....
Because of their incredible skills and often exorbitant salaries, sports fans expect athletes to give them so much, namely, among other endowments, stellar efforts, bragging rights and coveted championships....
Excitement levels were at fever pitch heading to our first NFL game. Of course we were looking forward to the game, but more so the merchandise that we were going to see, and we weren’t disappointed. The main thing we noticed was the differences… Fan Engagement We lost track of the number of times the crowd was brought into the game by the Jets staff....
New hire gifts are all the buzz in the workplace lately. And rightfully so....
Gildan was established by the Chamandy family in 1984, after a long period of steady growth the brand has gone bananas in the last three years. 2014 saw the acquired Comfort Colors, this was followed by the acquisition of Alstyle in 2017, and most recently American Apparel in 2017....
People tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products....
Have marketers lost touch with how crucial merchandise is for adding emotion to their brand? Many of us have had it wrong for years. We’re not in the promotional marketing business at all; we’re in the emotional marketing business. Howard Schultz from Starbucks’s said it best. He said the real value of their brand wasn’t coffee: “Starbucks’ coffee is exceptional … butemotional connectionis our true value proposition....
Here are three new branding techniques that you need to be aware of. Most other companies will be out there selling you a one colour screen print - not here! We are stoked that one of our kiwi partners are creating this branding technology. Our clients want to produce merchandise and apparel that enables them to make an emotional connection with their clients. Work with Withers & Co....
