6 New Employee Welcome Package Essentials Your Team Will Actually Use
New hire gifts are all the buzz in the workplace lately. And rightfully so....
We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right.
Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.
How Gildan Became the Biggest Name in Streetwear
Gildan was established by the Chamandy family in 1984, after a long period of steady growth the brand has gone bananas in the last three years. 2014 saw the acquired Comfort Colors, this was followed by the acquisition of Alstyle in 2017, and most recently American Apparel in 2017....
4 Ways Branded Merchandise Is Your Most Powerful Lead Generation Tool
People tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products....
We're in the emotional marketing business
Have marketers lost touch with how crucial merchandise is for adding emotion to their brand? Many of us have had it wrong for years. We’re not in the promotional marketing business at all; we’re in the emotional marketing business. Howard Schultz from Starbucks’s said it best. He said the real value of their brand wasn’t coffee: “Starbucks’ coffee is exceptional … butemotional connectionis our true value proposition....
Supa Colour Transfers, Sleeve Pips & Supa Sub Applique
Here are three new branding techniques that you need to be aware of. Most other companies will be out there selling you a one colour screen print - not here! We are stoked that one of our kiwi partners are creating this branding technology. Our clients want to produce merchandise and apparel that enables them to make an emotional connection with their clients. Work with Withers & Co....
The pen salesman's dream
Every 6 months the promotional products industry converges on Hong Kong and China. 50 years ago when this all began it was for one trade show in Canton, China. Now there are more shows that you can shake a stick at, supplement those shows with business meetings, factory visits, social events and Hong Kong in particular becomes a pens salesman’s dream....
Two Little Rascals - Our Emoji
The Two Little Rascals are at it again, this time they have got a hold of our new Soft Toy/Screen Cleaner emoji. Read more about our promotional emojis or promotional, custom soft toys & plushes that have proven a fun and unique corporate gift....
Thursday Thought - 24 November
GIFT IDEAS Here are a few new corporate gift ideas for you. Withers & Co. suppliers of promotional products NZ wide....
