Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Less is more when it comes to branding in 2018. Gone are the days of the large as possible one colour screen print when the goal was for the cost to be as low as possible and the branding as large as possible. These days branding is trends towards small embroideries, patches and badges....
The best promotional products are used every day. Those clever buggers at Tiffany & Co know this, and have brought out a stunning range - Items of Everyday use. Withers & Co Ruler $3. 50 Tiffany & Co Ruler $350. 00 Never complain about our prices again!! haha...
As we work our way through 2018 it is becoming increasingly difficult to capture the attention of customers. Brands know this and have moved in a massive way to brand activations and events. Here is a small selection of some of the outdoor games Withers & Co can supply to help brands start a conversation and engage with their clients....
Great collab this one: Herschel Backpack Paul Smith Socks Penguin Shorts Bricktown Cap Barneys T Shirt...
In the soccer world, the word "plastics" usually comes with a negative connotation meaning a bandwagon or faux fan. But, in this case, Adidas is associating plastics in soccer with environmentally conscious jerseys. Sportswear companies are starting to look for ways of repurposing materials into apparel and footwear. Adidas, especially, has been at the forefront of this trend....
Designer Anna Bullus is transforming used chewing gum into products like drinkware and boots, and, by doing so, is eliminating waste and dependency on fossil fuels. Bullus discovered that the primary ingredient in chewing gum (the gum base, if you can believe it) is a synthetic rubber similar to plastic called polyisobutylene....
Here is 1 photo, and a 11 second video. One guess who is selling more merchandise....
No words, just watch. Source: Blair Hughes Fans HQ Magazine @MrBlairHughes ...
Kiwis love to BBQ. Kiwis love Best Foods Mayonnaise. So when Pead PR asked us for some BBQ related personalised merchandise to help Best Foods with a National BBQ Day brand activation we weren't surprise. What merchandise to use? Fill in the missing word - "at the BBQ last night Steve sat on his ___________ and broke them....
Riding the wave NBA star Ben Simmons the Philadelphia 76ers celebrated Australian Heritage Day. NBA games are becoming famous for the T-Shirt on Seat activations, so that was a no brainer but the collab with Four'N Twenty pies was a master stroke, as according to Aussies, there is nothing more Australian than a meat pie (which they do not do in the US)....
Clear Bags for stadiums have been common place in the US for maybe 10 years now, and this trend has finally taking hold in the Australasia. With the need to increase security and checks while entering the stadium the SCG Trust is encouraging patrons to purchase a Clear Bag, available on their merchandise store for only $10. 00....
