We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right.
Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.
The A-Frame style of snap-back cap was MASSIVE in 2018, and we can only see this continuing in 2019. Through the sampling process for our own Withers & Co A-Frame caps, we have found getting the fit "just right" harder than most products, but we are there now! Our order is being shipped after Chinese New Year, so if you want to sample the merch just flick us DM....
Oversized Branding was another trend we noticed in retail in the US in January. The above is a US$450 pair of Mitchell & Ness Lakers shorts, the below is from Earls Collection - the hottest high-end fashion brand to open in Australia and New Zealand in 2019....
The '80s are back (again) in 2019. We are seeing a lot of bright neon colours, headbands & sweatbands and scrunchies. While not leading the charge on this emerging trend and doing a run for self-promotion Withers & Co. is here to help you jump on the bandwagon and supply you and yours with custom branded scrunchies....
The re-emergence of Bum Bags was strong in the US in 2018, and we feel it is a trend that will land on peoples bums in New Zealand in 2019. While there is a small amount of stock available in New Zealand we have found that stock doesn't have the same appeal as the custom options available from overseas....
Having spent some time in LA in January 2019 one retail trend we noticed was this Step and Repeat Tape that was on a lot of garments. The rest of the garment you wouldn't describe has plain, but not patterns. Simple clean colour blocking made up the rest of the garment....
Withers & Co are always on the lookout for emerging trends, and our spies in retail have told us that Bucket Hats with Cords and 2019 go together like peas and carrots. These can be sourced from our headwear factory in China adding swing tags, inner tape branding and sublimation print, or we can draw on the stock that is held in New Zeland....
When someone asks us what the best thing since sliced bread is, our answer is Custom Converse Chuck Taylors. Your brand can only be elevated doing a Co-lab with Converse. Lots of options available including your classic All-Stars, Hi Tops, we can even do slip-on Vans! Full-colour digital branding or something more simple....
Third in our series of Custom Moleskine Notebooks is the Food & Beverage industry. It has been great of Moleskine to share all these case studies with us as we find showing successful projects from other countries are great conversations starters…I see what Fiji Water did, could we do that for you…....
The first of a three part series illustrating how a range of branded merchandise can be put together. On the D-Low; we are working on a range very similar to the below at the moment for a large retail/tourism base. Not every retail company that is interested in a merchandise range is going to make money off it - sorry bout it. . ....
