Oversized Branding

Oversized Branding was another trend we noticed in retail in the US in January.
The above is a US$450 pair of Mitchell & Ness Lakers shorts, the below is from Earls Collection - the hottest high-end fashion brand to open in Australia and New Zealand in 2019. 

Do we feel Oversized Branding is a trend that will make it to the merchandise and apparel space in New Zealand? In all honesty, probably not. New Zealanders with our rampant tall poppy syndrome wouldn't allow a trend like this to take off here they way it has in the US.

Withers and co is your source of cool ideas that may or may not make it too New Zealand!