Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Finding the right gift for your valued B2B clients and partners while adhering to a tight budget can be challenging, but it's far from impossible. Small businesses, in particular, must strike a balance between keeping costs in check and ensuring their corporate gifts maintain a strong and memorable impact....
As remote work and digital events continue to shape the modern business landscape, virtual corporate gifting has become increasingly important for B2B companies seeking to foster strong relationships and leave a lasting impression. This blog offers a comprehensive guide to navigating the intricacies of virtual corporate gifting, providing valuable insights and advice tailored for businesses operating in a digital environment....
Promotional apparel is a powerful marketing tool that can significantly enhance brand identity, improve employee engagement and foster a sense of unity within your organisation. By incorporating custom, high-quality branded clothing into your marketing strategies and workplace environment, companies can effectively showcase their brand, encourage employee pride and support business growth....
The Christmas season offers an excellent opportunity to show your appreciation and solidify partnerships with business associates. However, navigating the realm of B2B Christmas gifting can be challenging, and understanding the do's and don'ts of corporate gifting is crucial for making the right impression....
In today's competitive business environment, a strong company culture is essential for attracting and retaining top talent. One powerful way to enhance morale and foster meaningful connections within your team is through the thoughtful provision of customised corporate gifts. In this comprehensive guide, we will discuss the importance of customised corporate gifts in maintaining a positive company culture and driving employee recognition....
In today's rapidly evolving digital landscape, technology plays a pivotal role in our daily routines. For B2B marketers, harnessing the power of technology-based promotional products can lead to increased brand exposure and cultivate a perception of innovation, resulting in stronger business relationships....
The festive season is the perfect opportunity to express appreciation and gratitude towards your business partners, and there's no better way to do so than through thoughtful and impactful B2B Christmas gifts. However, selecting the perfect present can be a challenging task, as striking the right balance between personalisation and professionalism is essential....
If you're in the B2B world, you're no stranger to the concept of corporate gifting. It's a tried and true tactic that can help build lasting relationships, foster goodwill, and even open up new business opportunities. But, let's be honest here, as much as we love receiving gifts, giving them, especially in a corporate setting, is a whole different ball game....
Giving a gift is a universally accepted way to show appreciation, build relationships, and express a variety of sentiments. But when it comes to corporate gifting, especially in a B2B context, the stakes are often higher. It's not just about picking out a nice bottle of wine or a box of chocolates; you're aiming to impress, to stand out, and to reflect your company’s values and quality....
In the hustle and bustle of the business world, standing out from the crowd can be a daunting task. When it comes to B2B marketing, it's not just about being different, it's about being innovative, being sustainable, and showing your potential clients that you're a forward-thinking business. One of the ways to do this is by choosing eco-friendly promotional products....
Building a B2B brand is no easy task, and it goes beyond just a catchy logo or a neat tagline. Your brand represents your identity, your values, and what you bring to the table. But, how do you make your brand stand out and create a lasting impact? Enter custom apparel. Shirts, caps, hoodies, you name it....
Navigating the world of B2B corporate gifting can be a complex and challenging endeavour. To create lasting impressions and foster strong business relationships, it's crucial to develop a thoughtful and effective gifting strategy. This Beginner's Guide to Planning a B2B Corporate Gifting Strategy will provide actionable insights into the key factors to consider when crafting your plan and illustrate the indispensable role Withers & Co plays in the process....