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Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand. 

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Building B2B Connections: The Role of Corporate Gifts in Networking

In the competitive world of business, networking serves as the foundation for cultivating meaningful B2B relationships. Among the numerous strategies employed in building these connections, corporate gifts have proven to be a highly effective tool to create and maintain strong bonds. By offering personalised, memorable corporate gifts, your brand not only demonstrates appreciation for your clients and partners but also facilitates rapport-building and opens doors for future opportunities....

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Boosting Nonprofit Fundraising Efforts with Custom Promotional Products and Creative Campaigns

In the nonprofit world, securing funds is a never-ending race—one that requires creativity, strategic thinking, and a dash of innovation. Not all fundraising campaigns are created equal. Some are more effective than others, and it's not always about who has the biggest budget. It's about connecting with people on a deeper level....

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Maximising Trade Show Impact with Custom Promotional Products and Creative Branding Strategies

Trade shows are a big deal—they're a golden opportunity for businesses to showcase what they're all about, make invaluable connections, and potentially attract a whole new wave of customers. But with countless booths vying for attention, standing out from the crowd can be a monumental task. The key to leaving an unforgettable impression? Custom promotional products and creative branding strategies....

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Establishing a Memorable and Positive Brand Image with Strategic Custom Promotional Products

In a world saturated with brands, standing out from the crowd can be a Herculean task. You need more than just a snappy logo or a catchy slogan; you need a memorable and positive brand image. And one tried-and-true way of building that? Strategic use of custom promotional products....

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Boosting Employee Engagement and Morale with Thoughtful Custom Promotional Products

Who doesn't like surprises? Especially when they come in the form of cool, customised promotional products! If you're a business owner or a manager, you know how crucial it is to keep the troops happy, motivated, and engaged. Employee morale is not just about making your workplace a fun place to be, it's also about boosting productivity and fostering a sense of loyalty....

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Maximise Your B2B Marketing Impact with Strategic Promotional Product Distribution

To ensure optimal impact in B2B marketing, planning and executing strategic distribution of promotional products are critical. By aligning your promotional product distribution with your brand's marketing goals and target audience, you can create stronger connections and maximise the return on investment. Withers and Co specialises in delivering high-quality branded merchandise and custom promotional products that seamlessly integrate into your marketing campaigns and resonate with your clients and partners....

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B2B Gifting for Small Businesses: Maximising Budget Without Compromising Quality

Finding the right gift for your valued B2B clients and partners while adhering to a tight budget can be challenging, but it's far from impossible. Small businesses, in particular, must strike a balance between keeping costs in check and ensuring their corporate gifts maintain a strong and memorable impact....

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Master Virtual Corporate Gifting with Withers & Co: A B2B Guide for Remote Work

As remote work and digital events continue to shape the modern business landscape, virtual corporate gifting has become increasingly important for B2B companies seeking to foster strong relationships and leave a lasting impression. This blog offers a comprehensive guide to navigating the intricacies of virtual corporate gifting, providing valuable insights and advice tailored for businesses operating in a digital environment....

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Maximise Your Brand Reach with Custom Promotional Apparel Solutions

Promotional apparel is a powerful marketing tool that can significantly enhance brand identity, improve employee engagement and foster a sense of unity within your organisation. By incorporating custom, high-quality branded clothing into your marketing strategies and workplace environment, companies can effectively showcase their brand, encourage employee pride and support business growth....

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The Do's and Don'ts of B2B Christmas Gifting: Etiquette and Best Practices

The Christmas season offers an excellent opportunity to show your appreciation and solidify partnerships with business associates. However, navigating the realm of B2B Christmas gifting can be challenging, and understanding the do's and don'ts of corporate gifting is crucial for making the right impression....

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Boost Employee Morale and Strengthen Team Bonding with Customised Corporate Gifts

In today's competitive business environment, a strong company culture is essential for attracting and retaining top talent. One powerful way to enhance morale and foster meaningful connections within your team is through the thoughtful provision of customised corporate gifts.   In this comprehensive guide, we will discuss the importance of customised corporate gifts in maintaining a positive company culture and driving employee recognition....

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Leveraging Technology for Innovative Promotional Products in B2B Marketing

In today's rapidly evolving digital landscape, technology plays a pivotal role in our daily routines. For B2B marketers, harnessing the power of technology-based promotional products can lead to increased brand exposure and cultivate a perception of innovation, resulting in stronger business relationships....

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