Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
In the non-profit sector, building a strong community and effectively conveying your organisation's values and mission is paramount to driving engagement and support from donors, volunteers, and beneficiaries. Utilising custom-branded merchandise can play a significant role in enhancing your non-profit's identity, outreach, and overall impact....
An often-overlooked aspect of branded merchandise is the presentation of the products themselves. Custom packaging design can make a world of difference in elevating your brand's appeal and leaving a lasting impression on recipients. By investing in bespoke product presentation solutions, you can create an unboxing experience that resonates with your audience, effectively showcases your brand's values and aesthetic, and enhances your overall impact....
Corporate gifting is an essential aspect of modern business culture, serving as a powerful tool for expressing appreciation, strengthening relationships, and leaving a lasting impression on clients, employees, and stakeholders. Choosing the ideal corporate gift can be a challenging task, requiring consideration of multiple factors to ensure the selected items not only resonate with the recipients but also align with your brand values and corporate objectives....
Promotional products, when implemented effectively, can be a powerful marketing tool to strengthen your brand's visibility, nurture customer relationships, and create memorable connections. A well-executed promotional product campaign not only encourages customer loyalty but also drives new leads, enhances brand equity, and ultimately boosts your bottom line....
Custom branded corporate apparel is a powerful element of a comprehensive employee engagement strategy, elevating your company culture by fostering a sense of unity, pride, and purpose among your team members. When employees are proud to wear your company's branded apparel, it not only strengthens their connection with your brand but also positions them as ambassadors, showcasing your brand identity and boosting its visibility within their communities....
In today's competitive landscape, incorporating sustainable practices and eco-friendly promotional merchandise into your branding strategy has become increasingly important. With growing consumer awareness of environmental issues, businesses have a significant opportunity to stand out by demonstrating their commitment to sustainability and reducing their environmental impact....
Trade shows present companies with a unique opportunity to showcase their products and services to large audiences, connect with industry professionals, and enhance brand exposure. To maximise the impact of your trade show participation, it's crucial to devise effective strategies that consistently grab the attention of attendees and create a memorable impression....
In the competitive business landscape, fostering strong B2B relationships is vital for long-term success. One effective way to create and maintain these connections is through thoughtful corporate gifts. This article explores the benefits of using corporate gifts as a networking tool and the role they play in strengthening B2B relationships while highlighting Withers & Co's customised merchandise as the perfect solution for relationship building....
In an ever-evolving technological landscape, keeping up with the latest trends is crucial for businesses, especially within the tech sector. To truly stand out and make an impact with your B2B corporate gifting, sourcing innovative, tech-inspired gifts is key. This listicle will explore some of the best B2B gifting ideas tailored for tech companies, focusing on modern, forward-thinking products that are both useful and engaging....
Navigating the world of corporate gifting for B2B companies can be a challenge, particularly when trying to find the perfect balance between making an impact and staying within budget constraints. It's essential to avoid common pitfalls that can diminish the effectiveness of your gifting efforts....
Employee satisfaction and retention are important factors for a thriving business. A satisfied workforce results in a more productive and harmonious work environment, ultimately driving business success. One effective way to boost employee satisfaction and promote a positive company culture is by incorporating custom-branded merchandise into your internal employee engagement and recognition initiatives....
In a competitive business landscape, connecting with niche audiences can provide a unique advantage by tapping into specific markets, addressing unmet needs, and standing out from the competition. Custom promotional products are a powerful tool for targeting niche markets, allowing your business to tailor its merchandise to appeal to the unique interests and preferences of a specialised audience....