Here at Withers & Co, we will never discount an idea because we didn't think of it, and this KFC promotion that was run in Russia is a prime example of this - better use of a Bucket Hat we have not seen!  KFC are fast becoming the leaders in creative activations in the fast-food market and this clever play on their KFC bucket is another great example....

The music industry has probably seen more disruption than most over the last 10 years, and one trend that emerged but is now turning into a business staple is Merchandise Pop-Up Shops. Last year we showed you the limited edition range Justin Timberlake put together for his Man of the Woods album, it seems every man and his dog is on the bandwagon now....

Negroni Week has just finished and we must say we are pretty happy with ourselves having supplied these Custom Light Boxes. Our client was looking to highlight (get it!) their promotion in a number of bars and hotels across New Zealand and as the day turned to night and these Custom Light Boxes took effect their brand became ever more present in the bar....