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Archive: June, 2017

Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand. 

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4 Ways Branded Merchandise Is Your Most Powerful Lead Generation Tool

  People tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products....

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We're in the emotional marketing business

Have marketers lost touch with how crucial merchandise is for adding emotion to their brand? Many of us have had it wrong for years. We’re not in the promotional marketing business at all; we’re in the emotional marketing business.   Howard Schultz from Starbucks’s said it best.   He said the real value of their brand wasn’t coffee: “Starbucks’ coffee is exceptional … butemotional connectionis our true value proposition....

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