
The Rise of Plush Toys in Branded Merch
Picture this: a trending Disney kids movie releases and now the shelves are filled with branded merch. It’s not just any merch though – it’s those same beloved characters from the movie that have been turned into huggable plushies. Disney has a long-standing tradition of this marketing tactic! The magic of bringing a film's essence into a tangible, comforting form has proven unforgettable for generations....