The NFL Wants to Be Your Favorite Lifestyle Brand
The NFL is working hard, and I mean HARD to position itself as a lifestyle brand - and why wouldn't you when in 2017 they pulled nearly 2 Billion (US$) sponsorships, licensing and merchandise including jerseys, caps, t shirts, blankets and mugs.
With numbers like that they would be mugs not too.
The vehicle for the push is NFL Fan Style where through content creation and delivery via social media they are looking to leverage this opportunity - "we like to think of ourselves as enhancing fans’ connection to their team through product,” says Agaja Reddy, director of consumer products for the NFL. She estimates around 95 percent of fans can’t go to physical games, so merchandise is a way to bridge that gap.