Building a B2B brand is no easy task, and it goes beyond just a catchy logo or a neat tagline. Your brand represents your identity, your values, and what you bring to the table. But, how do you make your brand stand out and create a lasting impact? Enter custom apparel. Shirts, caps, hoodies, you name it....

Navigating the world of B2B corporate gifting can be a complex and challenging endeavour. To create lasting impressions and foster strong business relationships, it's crucial to develop a thoughtful and effective gifting strategy. This Beginner's Guide to Planning a B2B Corporate Gifting Strategy will provide actionable insights into the key factors to consider when crafting your plan and illustrate the indispensable role Withers & Co plays in the process....

Navigating the complex landscape of B2B gift-giving can be a daunting task, with various factors to consider, such as price, timing, and cultural nuances. In this comprehensive guide, we offer valuable insights into the dos and don'ts of B2B gift-giving etiquette, ensuring your business makes a positive and lasting impression on clients and partners....

In today's competitive business landscape, companies continuously seek ways to create lasting impressions and strengthen their B2B relationships. While traditional corporate gifts still hold their place, adopting a more creative and innovative approach to gifting can help differentiate your brand, capture attention, and foster strong connections....

In today's increasingly digital business landscape, virtual events and remote work situations have become the norm. While this shift presents new challenges, it also highlights the critical role that corporate gifting plays in fostering connections and maintaining strong B2B relationships. This guide will provide valuable advice for mastering B2B corporate gifting during remote events, showcasing Withers & Co's range of unique digital gift solutions and international delivery capabilities....

In the competitive landscape of the business-to-business (B2B) industry, standing out from the crowd is more crucial than ever. One effective strategy that's often overlooked is custom packaging. It’s not just about wrapping up an item and shipping it out, it's about creating an unforgettable experience that starts the moment your client lays eyes on the package. We live in a world governed by visuals, and first impressions matter....

Trade shows are a fantastic opportunity to make your brand shine, but let's be honest, it can be a bit overwhelming too. With countless businesses vying for attention, how do you ensure that your brand stands out from the crowd? One unconventional yet effective strategy that you might not have considered yet is the use of strategic promotional products....

Navigating the festive season in the business world can be a tricky affair, especially when it comes to B2B gifting. It's not just about picking out a nice present; it's a strategic move, a relationship builder, and sometimes, a potential minefield of faux pas....

In the world of business, it's no secret that a strong team and a recognisable brand can be two of your biggest assets. But did you know that these two elements can actually work hand in hand? That's right, by leveraging custom apparel, you can not only boost your team's morale but also enhance your brand exposure.   Think about it....

Understanding the tax implications surrounding corporate gifting is essential for B2B companies in New Zealand. This comprehensive guide will demystify the tax landscape surrounding corporate gifting, providing businesses with valuable insights into claimable expenses, necessary documentation, and the best practices for maximising deductions. Additionally, we will touch on the high-quality, tax-deductible gift options available through Withers & Co to cater to your business needs....

The festive season offers an excellent opportunity to show appreciation to your clients and business partners, leaving a lasting impression with thoughtful, unique gifts. This listicle presents 10 creative B2B Christmas gift ideas that cater to different tastes and preferences, highlighting the importance of corporate gifting and the convenience of partnering with Withers & Co for your custom merchandise needs....

A strategic corporate gifting strategy can significantly strengthen your B2B partnerships, solidify brand recognition, and improve customer loyalty. However, navigating the complexities of selecting and sending the right gifts to make a lasting impression can be daunting for those new to B2B gifting....