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5 Costly Mistakes to Avoid When Buying Promotional Products

Promotional products are a great way to boost brand recognition and customer loyalty. However, if not chosen or executed correctly, they can end up costing your business more than just money. Knowing about these mistakes will help you in the long run. To make things easier for you, here are five costly mistakes to avoid when buying promotional products.

1. Not Knowing Your Audience

One of the biggest mistakes businesses make when buying promotional products is not knowing their target audience. Knowing your audience is crucial as it allows you to choose the right product that resonates with them. For example, if your target audience is millennials, then you might want to consider tech-related products such as phone chargers or earbuds. However, if your target audience is an older demographic, they may prefer more traditional products like pens or keychains.

Not knowing your audience could lead to purchasing products that are not useful or appealing to them. This not only wastes money but also tarnishes your brand image. Conducting market research and creating buyer personas can help you get a better understanding of your audience's needs and preferences.

2. Sacrificing Quality for Price

When buying promotional products, it's important to balance quality and price. While it may be tempting to go for the cheapest option, sacrificing quality for price can be a costly mistake in the long run. Low-quality products not only reflect poorly on your brand but also have a shorter lifespan, meaning they won't be used or seen by as many people.

Choosing high-quality products that align with your brand values and messaging can make a lasting impression on your audience. It's worth investing in quality products that will serve their purpose and provide a positive representation of your brand.

3. Lack of Branding Consistency

Promotional products serve as an extension of your brand. Therefore, it's crucial to maintain branding consistency across all marketing channels, including promotional products. Consistent branding helps increase brand recognition, customer loyalty, and fosters trust among consumers.

Ensure that your branding elements such as colors, logos, and messaging are consistent across all promotional products. This will help build a cohesive brand image that resonates with your audience and strengthens brand recognition.

4. Failing to Plan Ahead

Rushing to buy promotional products at the last minute can lead to costly mistakes. Failing to plan ahead can result in missed opportunities, higher costs, and lower quality products. It's important to plan ahead and give yourself enough time to research, choose, and order the right products.

Start planning early and consider factors such as the target audience, budget, and timeline. This allows you to make informed decisions that align with your marketing goals and objectives.

5. Ignoring Sustainability

Sustainability is becoming increasingly important to consumers. Ignoring sustainability when buying promotional products can result in negative brand perception and loss of customers. Choosing sustainable products shows that your brand is environmentally conscious and cares about the impact it has on the planet.

Consider eco-friendly options such as reusable water bottles, tote bags made from recycled materials, or biodegradable pens. These products not only align with your brand values but also show that your business is committed to reducing its environmental impact.


Avoiding these costly mistakes will help you choose the right products that will meet your specific needs. By knowing your audience, balancing quality and price, maintaining branding consistency, planning ahead, and considering sustainability, you can make the most out of your promotional products and achieve your marketing goals.

If you are looking for high-quality and bespoke branded company merchandise, check out Withers & Co. We offer a wide selection of branded merchandise that can be conveniently ordered online. Our products are of premium quality, printed with precision, and built to last. Stand out from the competitive crowd; Contact us today!