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We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right. 

Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.

Category: corporate gifting

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Factors for Choosing the Ideal B2B Promotional Products

  Selecting the right promotional products for your B2B marketing efforts can significantly impact the effectiveness of your campaigns and the relationships you forge with clients and partners. With countless options available in the marketplace, it is vital to consider several key factors when choosing promotional items that will resonate with your target audience and leave a lasting impression....

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Maximising Your B2B Corporate Gifting Campaign Impact

Creating a lasting impression on your clients, business partners, and employees is crucial for nurturing successful B2B relationships. In this article, we'll explore the strategies and techniques for maximising the impact of your B2B corporate gifting campaign, leveraging Withers & Co's expertise in delivering custom promotional products and tailored services to ensure your gifting efforts create memorable experiences for your recipients....

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Harness the Power of B2B Loyalty and Reward Programs

In the competitive B2B landscape, building trust and nurturing lasting connections with clients and partners provide a solid foundation for business success. Beyond corporate gifting, one proven method of fostering these relationships is through B2B loyalty and reward programs....

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Create B2B Experiences: Unlock the Power of Event-Based Gifting

  Event-based gifting represents a growing trend in the B2B landscape, offering an impactful way to enhance experiences, spur engagement, and foster stronger connections with clients and partners. By tapping into the power of event-based gifting, your company can create memorable touchpoints while promoting your brand through thoughtful and relevant gifts that resonate with recipients....

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The Psychology Behind Successful B2B Christmas Gifting

The festive season presents a unique opportunity for businesses to deepen and strengthen their professional relationships through thoughtful B2B Christmas gifting. Beyond the exchange of tangible presents, the act of gifting in the corporate realm carries significant emotional and psychological implications that can contribute to the overall success and lasting impact of these exchanges....

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Lasting Impressions: Innovative B2B Christmas Gifting Ideas

The importance of making a lasting impression through B2B Christmas gifting cannot be overstated. Thoughtful, innovative gifts not only showcase your appreciation and gratitude but also reinforce your commitment to maintaining strong, healthy professional connections with partners and clients alike. However, with a plethora of gifting options available, finding the perfect gift that truly stands out and creates a memorable experience can be a daunting and time-consuming task....

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Embracing Sustainable and Eco-Friendly B2B Christmas Gifting

As global environmental concerns continue to grow, businesses are seeking ways to minimise their footprint while maintaining strong relationships with partners and clients. The festive season presents a unique opportunity for B2B companies to reflect on their Christmas gifting practices and incorporate sustainable and eco-friendly solutions that align with their values and those of their partners....

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Corporate Christmas Gift Ideas: Boosting Employee Engagement

The festive season presents a valuable opportunity for businesses to recognise their employees' hard work, celebrate achievements, and foster a positive work environment through thoughtful and meaningful corporate Christmas gifts. Thoughtfully curated gifts not only express gratitude and appreciation for your employees' dedication and commitment but can also boost morale, strengthen team bonds, and contribute to an engaging and thriving work culture....

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Sustainable B2B Christmas Gifting: Going Green with Your Corporate Gifts

The growing emphasis on sustainability has taken centre stage in the corporate world, with businesses embracing green practices to address pressing environmental concerns and meet the evolving expectations of their clients, partners, and employees. As a reflection of these values, eco-friendly corporate gifting options have gained traction, shaping the way businesses approach their B2B Christmas gift strategies....

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