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We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right. 

Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.

Category: corporate gifting

corporate events

Personalising B2B Corporate Gifts: Tips & Best Practices

Creating a lasting impression on clients and business partners is integral to maintaining successful B2B relationships. One effective way to achieve this is through personalising corporate gifts, tailored to suit the recipient's preferences while reflecting your brand's professionalism and unique identity....

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Optimise Your Promotional Merchandise: Creating Meaningful Client Gifts

  Building strong relationships with clients is key to the success of any business. One way to foster rapport and express gratitude for their support is through purposeful and meaningful client gifts. Offering branded merchandise and custom promotional products as tokens of appreciation is not merely a kind gesture – it also reinforces your brand's presence and adds value to your clients' lives....

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Maximising ROI in B2B Christmas Gifting: Tips for Impact and Value

  Investing in a thoughtful and well-executed B2B Christmas gifting strategy can yield significant benefits for businesses, strengthening relationships with clients and partners, promoting your brand, and generating goodwill. However, to truly maximise the impact and value of your corporate gifting initiatives, ensuring an optimal return on investment is essential....

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Factors for Choosing the Ideal B2B Promotional Products

  Selecting the right promotional products for your B2B marketing efforts can significantly impact the effectiveness of your campaigns and the relationships you forge with clients and partners. With countless options available in the marketplace, it is vital to consider several key factors when choosing promotional items that will resonate with your target audience and leave a lasting impression....

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Maximising Your B2B Corporate Gifting Campaign Impact

Creating a lasting impression on your clients, business partners, and employees is crucial for nurturing successful B2B relationships. In this article, we'll explore the strategies and techniques for maximising the impact of your B2B corporate gifting campaign, leveraging Withers & Co's expertise in delivering custom promotional products and tailored services to ensure your gifting efforts create memorable experiences for your recipients....

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Harness the Power of B2B Loyalty and Reward Programs

In the competitive B2B landscape, building trust and nurturing lasting connections with clients and partners provide a solid foundation for business success. Beyond corporate gifting, one proven method of fostering these relationships is through B2B loyalty and reward programs....

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Create B2B Experiences: Unlock the Power of Event-Based Gifting

  Event-based gifting represents a growing trend in the B2B landscape, offering an impactful way to enhance experiences, spur engagement, and foster stronger connections with clients and partners. By tapping into the power of event-based gifting, your company can create memorable touchpoints while promoting your brand through thoughtful and relevant gifts that resonate with recipients....

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The Psychology Behind Successful B2B Christmas Gifting

The festive season presents a unique opportunity for businesses to deepen and strengthen their professional relationships through thoughtful B2B Christmas gifting. Beyond the exchange of tangible presents, the act of gifting in the corporate realm carries significant emotional and psychological implications that can contribute to the overall success and lasting impact of these exchanges....

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Lasting Impressions: Innovative B2B Christmas Gifting Ideas

The importance of making a lasting impression through B2B Christmas gifting cannot be overstated. Thoughtful, innovative gifts not only showcase your appreciation and gratitude but also reinforce your commitment to maintaining strong, healthy professional connections with partners and clients alike. However, with a plethora of gifting options available, finding the perfect gift that truly stands out and creates a memorable experience can be a daunting and time-consuming task....

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