Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
The phrase “cultivated” is a real buzzword that we are hearing a lot from our industry peers and suppliers. So what does the word cultivated mean with regard to branded merchandise and apparel I hear you ask…great question… In our industry, a cultivated range of apparel and merchandise is when the client and the merchandise company sit down together and engineer an entire range in one project....