XXXX Is Donating 100% Of Merch Proceeds To NSW-QLD Flood Victims
XXXX has created a limited range of products to raise donations for flood victims in Queensland and New South Wales.
Their merchandise will be available until the end of March, with all sales going to disaster relief operations.
T-shirts, baseball caps, bucket hats, socks, stubby coolers, and beach towels are just a few of the items available, all of which feature the stylish XXXX logo.
Zach Workman-Brown, Brand Manager at Lion, XXXX's parent business, said donations would go to GIVIT.org.au, a non-profit organisation that works with several charities to help needy individuals around Australia.
XXXX will donate $50,000 to GIVIT, the Australian Red Cross and Lion, in addition to its merch line. GIVIT will assist volunteers and employees with evacuations, relief centres, outreach programmes, and vulnerable community support.