Screen Shot 2021 07 07 at 7.13.00 AM

Washington Football Teams Public Rebrand

The Washington Football Team is rebranding from "Redskins" to something new and in a really interesting turn is playing out the whole process in the public eye.

Fans can watch how this plays out at

Personally, I have signed more than one NDA around sporting brands in New Zealand over the years so interested to see how this plays out.