The Awesome Story Behind Pepsi's New Hand-Drawn Logo Branded Merch
Many of us know actor John Krasinski for his role as Jim Halpert in “The Office” (USA version). During Lockdown Krasinski has started a YouTube series, “Some Good News (SGN).”
On a recent episode called SGN Potluck featured guests like Guy Fieri, Martha Stewart, David Chang and Stanley Tucci, getting them to recreate a few fun family recipes submitted by fans.
Toward the end of the episode, Krasinski took a minute to share how Fieri has joined in and helped lead the Restaurant Relief America fundraising campaign, which supports U.S. restaurant workers that have been impacted by the COVID-19 pandemic. But, it didn’t stop there. Krasinski surprised Fieri with the news that Pepsi had donated an additional $3 million. He then shared the picture of the Pepsi logo, drawn by his two daughters, Hazel and Violet.
After the episode aired, Pepsi decided to create branded merchandise with that exact logo on it. This limited edition gear includes two T-shirts—one V-neck and a classic unisex tee—and a jumbo canvas tote bag. All items can be purchased through the online website Sevenly, and 100% of the proceeds go to the Restaurant Employee Relief Fund (RERF) and helping those in need.
Source: Sarah Semple