Starbucks Merchandise Sales Withers and co

Starbucks Merchandise Sales Soar

Interesting timeline this:

2017, Starbucks closes online merchandise sales, only sells in-store.
2018, Starbucks cuts merchandise stock in-store by 30% to combat “Crowded Shelves”.
2019, COVID-19.
2020, Starbucks merchandise sales via 3rd party online retailers increases by 100%.

Not even COVID-19 can stop merchandise sales!!

Source: Brendan Menapace