Some Trading Card Facts for ya
In 2021 Fanatics’ acquired Topps Trading Cards for roughly $500 million
At the same time Fanatics Trading Cards’ October 2021 valuation was $10.4 billion)
Amazon invested in collectables marketplace Dibbs.
July 2021, Goldin Auctions was sold to Collectors Holdings, a group co-owned by New York Mets owner Steve Cohen. Terms were not disclosed, but one estimate ballparked the price at over $200 million.
Goldin’s platform hosted $27 million in transactions in 2019
$100 million in 2020
$330 million in 2021
And projects $500 million in 2022
When I put my merch glasses on and read the tea leaves they say a few things…
One, why are we still not producing Trading Cards on a regular basis in New Zealand?
Two, is the merch your sporting organisation producing collectable worthy?