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Serena Williams launches GOAT merch collection ahead of last US Open

Serena Williams’ fashion brand, S by Serena, launched a new collection of clothes tagged with the word GOAT (Greatest of All Time) before she will step down from the spotlights of the tennis world at her last ever US Open.

“It’s GOAT season,” the S by Serena team wrote on Instagram.

The tagline for the new collection reads as follows: “Rep the GOAT with exclusive merch for the whole family”.