Nike's Latest Smart Apparel
Merchandise and apparel sales + technology = something pretty sweet here.
Nike is selling 1998 Michael Jordan replica jerseys. Each jersey has a hangtag chip that unlocks clips from a soon to be realised 10-part documentary on the Chicago Bulls basketball teams 90's dynasty.
The documentary titled "The Last Dance" will be released next year and will be an intimate look at how Jordan and his cohorts ruled the NBA for most of the 1990s.
Nike is obviously going to use the smart apparel goods to make consumers eager to go back in time and could possibly even inspire them to seek out other Jordan-centric commodities.
Source: Joseph Myers