Lady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album
If you want a No. 1 Album, merchandise is now the key.
Lady Gaga is releasing her new album “Chromatica” on May 29, and she is really going nuts with her merchandise, lead by a Pink Jockstrap!
Here is the full list:
- Pink jockstrap
- Pink thong
- Eight short-sleeve T-shirt designs
- Two long-sleeve T-shirt designs
- A hoodie
- Crewneck sweatshirt
- Two sweatpants designs
- Briefs (if jockstraps or thongs aren’t your thing but you still want to wear underwear sporting the new album name)
- Two hats
- Three sock designs
- A bandana
- A camp-style mug
- A keychain
- A tote bag
- A circular pillow
- A pillow shaped like the album name typeface
Every single one of those purchases comes with a digital album download, thereby making every single merchandise purchase also a purchase of the album.
Source: Brendan Menapace