lady gaga branded jock strap withers and co

Lady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album

If you want a No. 1 Album, merchandise is now the key.

Lady Gaga is releasing her new album “Chromatica” on May 29, and she is really going nuts with her merchandise, lead by a Pink Jockstrap!

Here is the full list:

  • Pink jockstrap
  • Pink thong
  • Eight short-sleeve T-shirt designs
  • Two long-sleeve T-shirt designs
  • A hoodie
  • Crewneck sweatshirt
  • Two sweatpants designs
  • Briefs (if jockstraps or thongs aren’t your thing but you still want to wear underwear sporting the new album name)
  • Two hats
  • Three sock designs
  • A bandana
  • A camp-style mug
  • A keychain
  • A tote bag
  • A circular pillow
  • A pillow shaped like the album name typeface

Every single one of those purchases comes with a digital album download, thereby making every single merchandise purchase also a purchase of the album.

Source: Brendan Menapace