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Denny’s Unveils New “Diner Drip” Merch Store

Denny's Social Stars Influenced Menu, produced in collaboration with TikTok* video creators, debuted in February as part of the brand's new limited-time menu selections. Denny's is launching today, just in time for summer, an online merch store with fun and unusual clothes, accessories, and more made particularly for lovers of the renowned brand.

For the first time, America's Diner is making it easier than ever for visitors to show off their brand loyalty whenever and wherever they want with exclusive Denny's goods. The branded merch is inspired by America's Diner's famed coffee and the smooth "drip" of the brand's pancake syrup, evoking the same warm and welcoming sentiments that consumers experience when entering their local restaurant.

"We love to feed people - bodies, brains, and souls," said Denny's Chief Brand Officer John Dillon. "Launching a new retail store is another way for us to fuel the love that our guests have for Denny's brand." "The first four collections honour the food and heritage that have made us America's Diner, and they represent a diverse range of ages, ethnicities, and lifestyles that appeal to our visitors' diverse tastes — both on and off the menu."