Burger King Launches Reusable Packaging for Burgers and Drinks

Burger King Launches Reusable Packaging for Burgers and Drinks

Burger King is trying out reusable packaging at a few locations next year through a partnership with the Loop platform.

Loop is a collective effort from companies like Procter & Gamble, Nestle, Unilever, PepsiCo and more to limit waste by offering promotional products in reusable packaging.

Customers in Tokyo, Portland and New York will get to try out the program first. For a small deposit, they’ll receive their food in a brown branded sandwich container or sealed cup. When they return to the restaurant, they can bring the packaging items back to be cleaned through Loop’s “closed-loop” system. Once they return the packaging, they’ll also receive a refund of their initial deposit.

The reusable packaging ball is rolling, and Burger King plans on ramping up this program to more cities after the initial launch.

Source: Brendan Menapace