Atari to Open Las Vegas Hotel and it is Merch City

Atari is opening its own hotel on the Las Vegas strip 2022.

Atari isn’t overlooking any potential for branded detail, bringing “the past, present and future of video games and entertainment for a destination that offers guests a once-of-a-kind hospitality experience, complete with state-of-the-art amenities for sports fans and content creators.”

Atari is promising that the Atari-branded experience will start, according to Inven Global, “prior to checking in, and [last] far beyond check out.”

Reading between the lines all I read is “merch, merch, merch”.

Source:  Brendan Menapace