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We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right. 

Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.

Archive: Dec 6, 2023, 12:00 AM

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Why Your B2B Gifts Need Custom Packaging to Make an Impact

In the competitive landscape of the business-to-business (B2B) industry, standing out from the crowd is more crucial than ever. One effective strategy that's often overlooked is custom packaging. It’s not just about wrapping up an item and shipping it out, it's about creating an unforgettable experience that starts the moment your client lays eyes on the package. We live in a world governed by visuals, and first impressions matter....

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Driving Trade Show Success: The Role of Strategic Promotional Products

Trade shows are a fantastic opportunity to make your brand shine, but let's be honest, it can be a bit overwhelming too. With countless businesses vying for attention, how do you ensure that your brand stands out from the crowd? One unconventional yet effective strategy that you might not have considered yet is the use of strategic promotional products....

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Do's and Don'ts of B2B Christmas Gifting: A Strategic Approach

Navigating the festive season in the business world can be a tricky affair, especially when it comes to B2B gifting. It's not just about picking out a nice present; it's a strategic move, a relationship builder, and sometimes, a potential minefield of faux pas....

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Harnessing the Power of Custom Apparel for Team Building and Brand Marketing

In the world of business, it's no secret that a strong team and a recognisable brand can be two of your biggest assets. But did you know that these two elements can actually work hand in hand? That's right, by leveraging custom apparel, you can not only boost your team's morale but also enhance your brand exposure.   Think about it....

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