cigna triple thread rug withers and co1

Cigna Insurance Triple Thread Blankets


Cigna Insurance, and the insurance sector in general are avid users of branded merchandise as part of their marketing and activation plans.

On this occasion Cigna was stuck, they needed brand activation at the Hawkes Bay Marathon. They had come up with the idea of a chill out zone for participants and their families after their race was completed. The idea being that you are a bit stuffed after a long run, so don't head straight back home – bask in the glory of completing your goals, relax with the family, take your shoes off, have a stretch, check out what else is going on at the event.

Cigna had all the elements they needed, bar “the perfect picnic blanket”. Other branded merchandise companies were charged with coming up with a solution, but all they could offer was catalogue velcro closure, tarpaulin back tartan rugs that have been done to death in New Zealand over the last 20 years.

Enter Withers & Co with a Triple Thread Blanket with Custom Design on a 3-week turn around and Cigna had the jewel in the crown for this activation.

While the delivery time was tight, this project combined all the elements that puts Withers & Co at the forefront of the industry in New Zealand – a product that we hadn’t seen used in New Zealand in the 20 years we have been in this industry, bespoke design, a requirement for industry leading customer service and a client that wanted to be different.

A project that both Cigna and Withers & Co are very proud of.