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Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand. 

gildan ceo

How Gildan Became the Biggest Name in Streetwear

Gildan was established by the Chamandy family in 1984, after a long period of steady growth the brand has gone bananas in the last three years. 2014 saw the acquired Comfort Colors, this was followed by the acquisition of Alstyle in 2017, and most recently American Apparel in 2017....

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withers and co branded merchandise3

4 Ways Branded Merchandise Is Your Most Powerful Lead Generation Tool

  People tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products....

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withers and co diaken merchandise crusaders1

We're in the emotional marketing business

Have marketers lost touch with how crucial merchandise is for adding emotion to their brand? Many of us have had it wrong for years. We’re not in the promotional marketing business at all; we’re in the emotional marketing business.   Howard Schultz from Starbucks’s said it best.   He said the real value of their brand wasn’t coffee: “Starbucks’ coffee is exceptional … butemotional connectionis our true value proposition....

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Hong Kong Blog Withers and Co 1

Hong Kong | Third Times A Charm


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supa colour transfers withers and co

Supa Colour Transfers, Sleeve Pips & Supa Sub Applique

Here are three new branding techniques that you need to be aware of. Most other companies will be out there selling you a one colour screen print - not here! We are stoked that one of our kiwi partners are creating this branding technology. Our clients want to produce merchandise and apparel that enables them to make an emotional connection with their clients.   Work with Withers & Co....

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Withers and Co China Blog Matt

The pen salesman's dream

Every 6 months the promotional products industry converges on Hong Kong and China. 50 years ago when this all began it was for one trade show in Canton, China. Now there are more shows that you can shake a stick at, supplement those shows with business meetings, factory visits, social events and Hong Kong in particular becomes a pens salesman’s dream....

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withers and co two little rascals

Two Little Rascals - Our Emoji

The Two Little Rascals are at it again, this time they have got a hold of our new Soft Toy/Screen Cleaner emoji. Read more about our promotional emojis or promotional, custom soft toys & plushes that have proven a fun and unique corporate gift....

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withers and co corporate gifts

Thursday Thought - 24 November

GIFT IDEAS Here are a few new corporate gift ideas for you. Withers & Co. suppliers of promotional products NZ wide....

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Withers and Co Home Blog

Working from Home

  All business owners know that magical first hour of the day. You get to work early, unlock, turn on the lights, the heat pump, make a coffee, sit down and in that one uninterrupted hour you smash out four hours’ worth of work....

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Withers and Co Why Gift

Thursday Thought - 3 November

WHY GIVE CORPORATE GIFTS?     Corporate gifting with promotional products and branded merchandise is a perfect opportunity to get face to face with your clients, you can review projects from the last 12 months, as well as seeing what they have planned for the next 12 months. The rule of thumb is that unless you make contact with your client every 3 months, you will be forgotten....

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