Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Promotional products play a crucial role in amplifying brand recognition and creating memorable impressions on your target audience. With the right blend of creativity, strategy, and quality, promotional items can serve as powerful marketing tools, forging strong connections with customers, prospects, and stakeholders....
The art of B2B corporate gifting can be intricate, requiring a delicate balance of thoughtfulness, professionalism, and creativity. For businesses embarking on a gifting strategy, a plethora of questions and concerns may arise....
Trade shows and industry events offer an unparalleled opportunity for businesses to network, showcase their products and services, and generate valuable leads. To make the most of these occasions and maximise your brand's impact, it's crucial to invest in creative and strategic promotional tactics....
In today's hyper-competitive business environment, organisations are increasingly aware of the crucial role employee wellbeing plays in driving success, engagement, and productivity. As a result, many businesses are shifting their focus to corporate gifting strategies that prioritise employee wellness, aiming to create lasting, positive change in their workforce's daily lives....
In an increasingly eco-conscious world, businesses around the globe are understanding the importance of aligning their brand with sustainable practices. And guess what? It's not just about saving the planet; it's also a savvy business move. Consumers today are more likely to support and engage with companies that demonstrate a commitment to sustainability. One effective way of doing this is through sustainably sourced custom merchandise....
In the modern business world, being eco-conscious is no longer just a choice; it's a necessity. Consumers are increasingly demanding that the brands they support are not only delivering high-quality products but are also doing so in a way that respects the environment. One way businesses can meet these expectations is by utilising innovative eco-friendly promotional products....
In today's saturated marketplace, companies are increasingly using promotional products to make their brands stand out. But this isn't just about slapping a logo on a t-shirt or a coffee mug. There's a whole science behind it, a fascinating blend of psychology, marketing strategy, and design principles. The science of custom merchandise is all about understanding how promotional products can effectively boost brand recognition....
We all love a good piece of merch, don't we? The satisfaction of showing off our support for a favourite band, sports team, or even a beloved podcast is undeniable. But have you ever stopped to consider the power custom merchandise can wield beyond just expressing our personal interests? Non-profit organisations have a unique challenge....
The world of corporate gifts and promotional products is a competitive space, with businesses striving to create lasting impressions by offering unique and visually striking items. High-quality prints play a vital role in achieving this goal, elevating standard merchandise to unforgettable keepsakes that enhance brand recognition and loyalty....
Corporate events offer businesses a powerful platform to showcase their brand and connect with potential clients, partners, and other industry players in a meaningful and impactful manner. To maximise the opportunities presented by such events, it is crucial to craft an unforgettable brand experience that leaves a lasting impression on attendees and sets your company apart from the competition....
In an increasingly competitive corporate landscape, investing in employee engagement and morale has become a key priority for businesses seeking to thrive and prosper. A highly motivated, empowered, and satisfied workforce is the lifeblood of any organisation. Engaged employees contribute not only to business growth and innovation but also to the establishment of a robust, dynamic, and supportive company culture....
In today's rapidly evolving business landscape, an increasing number of organisations are recognising the importance of sustainability and embracing eco-friendly practices and initiatives. As a brand, it has become essential to convey your commitment to ethical and environmentally responsible choices, not only in your day-to-day operations but also in the promotional products and custom merchandise you choose to represent your values....