Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Promotional merchandise has been a tried-and-tested marketing strategy for decades. Even in a recent 2020 research, promotional merchandise has been regarded as the most effective form of marketing that builds brand exposure, customer loyalty, and customer engagement. In this article, we'll explore why free promotional merchandise works for brands, and how it can be used to create a lasting impression on customers....