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Archive: February, 2019

Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand. 

a frame cap withers and co1

A Frame Caps

The A-Frame style of snap-back cap was MASSIVE in 2018, and we can only see this continuing in 2019. Through the sampling process for our own Withers & Co A-Frame caps, we have found getting the fit "just right" harder than most products, but we are there now! Our order is being shipped after Chinese New Year, so if you want to sample the merch just flick us DM....

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oversized branding withers and co1

Oversized Branding

Oversized Branding was another trend we noticed in retail in the US in January. The above is a US$450 pair of Mitchell & Ness Lakers shorts, the below is from Earls Collection - the hottest high-end fashion brand to open in Australia and New Zealand in 2019....

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scrunchie withers and co1


The '80s are back (again) in 2019. We are seeing a lot of bright neon colours, headbands & sweatbands and scrunchies. While not leading the charge on this emerging trend and doing a run for self-promotion Withers & Co. is here to help you jump on the bandwagon and supply you and yours with custom branded scrunchies....

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bum bag withers and co1

Bum Bags

The re-emergence of Bum Bags was strong in the US in 2018, and we feel it is a trend that will land on peoples bums in New Zealand in 2019. While there is a small amount of stock available in New Zealand we have found that stock doesn't have the same appeal as the custom options available from overseas....

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step and repeat tape withers and co3

Step and Repeat Tape on Apparel

Having spent some time in LA in January 2019 one retail trend we noticed was this Step and Repeat Tape that was on a lot of garments. The rest of the garment you wouldn't describe has plain, but not patterns. Simple clean colour blocking made up the rest of the garment....

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bucket hat with cord withers and co

Bucket Hat with Cord

Withers & Co are always on the lookout for emerging trends, and our spies in retail have told us that Bucket Hats with Cords and 2019 go together like peas and carrots. These can be sourced from our headwear factory in China adding swing tags, inner tape branding and sublimation print, or we can draw on the stock that is held in New Zeland....

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custom converse chuck taylor withers and co1

Customise your Chuck Taylors

When someone asks us what the best thing since sliced bread is, our answer is Custom Converse Chuck Taylors. Your brand can only be elevated doing a Co-lab with Converse. Lots of options available including your classic All-Stars, Hi Tops, we can even do slip-on Vans! Full-colour digital branding or something more simple....

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